Customized Metrics needed to measure the success of social media marketing
Friday, den 8. May 2009The IAB just proposed a set of Metrics for measuring Social Media but this proposal still remains very conventional: Effectively measuring the success of social media marketing requires indicators that have been customized for particular categories in the social space and goals and have to go beyond reach and engagement.
No other subject is receiving as much [...]
Mit dem Kampagnenbegriff hast du absolut Recht. Zum einen aufgrund der...
