Archiv der Kategorie 'english'

Some thoughts on the status quo of analytics and data in europe

Monday, den 21. February 2011

Companies in the web analytics industry tend to position themselves as an agency – integrating analytics in a traditional core offering (often in the strategy/planning or in the evolution/optimization phase) –  as specializing in a tool/implementation or as a dedicated analytics consultancy. I think it is about time to move beyond this in several ways. [...]

Customized Metrics needed to measure the success of social media marketing

Friday, den 8. May 2009

The IAB just proposed a set of Metrics for measuring Social Media but this proposal still remains very conventional: Effectively measuring the success of social media marketing requires indicators that have been customized for particular categories in the social space and goals and have to go beyond reach and engagement. No other subject is receiving as [...]