Archiv der Kategorie 'Data'

Some thoughts on the status quo of analytics and data in europe

Monday, den 21. February 2011

Companies in the web analytics industry tend to position themselves as an agency – integrating analytics in a traditional core offering (often in the strategy/planning or in the evolution/optimization phase) –  as specializing in a tool/implementation or as a dedicated analytics consultancy. I think it is about time to move beyond this in several ways. [...]

Allgemein, Data, Web Analytics, english | Keine Kommentare »

The fantastic 4: Four things to get right about your Web Analytics project

Tuesday, den 19. June 2007

The Web Analytics blogosphere is full of articles, questions and opinions about 2 things: processes and selecting a Web Analytics Suite or Vendor. I also have read and heard an incredible number of citations of Avinash´s 90/10 rule that stresses the importance of people. While I also believe these subjects are perfectly relevant, I would [...]

Big Picture, Competence, Data, Process, Solution, Web Analytics, Web Metrics, english | 1 Kommentar »