wanalytics

Companies in the web analytics industry tend to position themselves as an agency – integrating analytics in a traditional core offering (often in the strategy/planning or in the evolution/optimization phase) –  as specializing in a tool/implementation or as a dedicated analytics consultancy. I think it is about time to move beyond this in several ways. […]

Hier noch ein paar links zu Interviews der letzten paar Wochen und der Verweis auf einen längeren Beitrag im Sammelband “Web Monitoring” zu Social Media Measurement & KPI, der im Herbst erscheinen wird. Interview in Internet World Business 14/09 Social Media Analyse: Filtern, was das Web denkt Interview in Internet World Business 13/09 Nichts geht […]