I-COM Session on Social Media Measurement at DMEXCO

I will represent the Web Analytics Association at the I-COM Session on Social Media Measurement, 23-September at DMEXCO in Cologne.
I will be on the Panel and present the Draft of Social Media Standard Measurement Definitions coming out of the Social Media Subcommittee of the WAA.

The Session will also give an update on the MIA (Measurement of Interactive Audience) Project, a joint initiative between the European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau Europe (IAB Europe) with the objective of improving the accountability of the internet as an advertising medium.

Registration for this Session is still open here –